A writing stye guide outlines your preferred use of language when it comes to all the grey areas of grammar, spelling and style, as well as the tone of any written communications.
Choosing a ‘house style’ is about more than deciding what you prefer. Style decisions should reinforce your brand. For example, a modern, cutting-edge business would make different style choices from a more formal institution. If you want to convey a modern, friendly business, using an outdated or formal style can make you look old-fashioned and unapproachable.
A writing style guide is especially important when more than one person is responsible for writing content, so that all your written communications are consistent.
Ask about how I can help you establish a writing style guide. It can be as simple as a couple of pages up to an in-depth document. I specialise in plain English and will guide you through making brand-savvy style choices.
I have been putting together style guides for media outlets, government departments, corporations, PR firms and small business for more than 25 years.