Editing and proofing

Clean, consistency copy is an essential part of a professional brand. Find out how editing can take your writing to the next level. I also specialise in developing writing style guides and applying plain English.

There are may levels of editing, from structural edits that look at the flow of a document for ease of reading and logical order to editing for style, grammar, spelling and sense.

Having worked as an editor for 30+ years – a decade of which I spent in the media/custom publishing, working in roles that included sub-editor and proofreader – I can assist you with all levels of editing to make your writing professional and polished.

Structural editing

Structural editing looks at the flow of the entire document to make sure that information is conveyed in a logical order, that the information is relevant and that no elements are missing. A structural edit can take place at any stage of the process – it can help clarify where you’re getting stuck, whether it’s making sense or what other areas you need to cover. It can also help tighten your document by removing unnecessary sections, identifying repetition or combining sections to give a more succinct view.

Editing for style, grammar, sense etc

Once you have your words on a page, an edit for style, grammar, consistency etc can take your document to the next level. This involves combing through your document for:

Grammar – correct use and consistent style
Style – consistent use of capitals, spellings, acronyms, headings
Spelling – typos or misspelt words, Americanised spellings etc
Sense and repetition – tightening up any repetition and ensuring each sentence reads well
Voice – does it have a consistent voice and tone?
Plain English – if relevant, does it meet plain English guidelines?
Tone – in line with branding
Problem words and phrases – it’s/its, to/too, which/that, ‘try to’ not ‘try and’ etc
Diversity and inclusion – does it meet current diversity and inclusion guidelines?
Visual elements – photos, illustrations, diagrams, logos etc are correctly positioned etc

Proofing

Lighter than an edit, proofing is the last chance to pick up any mistakes or inconsistencies before the document is published. A proofread will find any typos, misspellings, incorrect grammar, missed elements (such as a caption or credit that has been overlooked), inconsistent house style and any glaring errors that could make your document look unprofessional.

Proofing can be delivered via a marked-up printed copy, in a document with changes tracked or made onscreen in InDesign or other publishing program.

Style guides

A writing stye guide outlines your preferred use of language when it comes to all the grey areas of grammar, spelling and style, as well as the tone of any written communications.

Choosing a house style is about more than deciding what you prefer – style decisions should reinforce your brand. For example, a modern, cutting-edge business would make different style choices from a more formal institution.

A writing style guide is especially important when more than one person is responsible for writing content, as it ensures all your written communications are consistent.

Ask about how I can help you establish a writing style guide. It can be as simple as a couple of pages up to an in-depth document. I specialise in plain English and will guide you through making brand-savvy style choices.

I have been putting together style guides for media outlets, government departments, corporations, PR firms and small business for more than 30 years.