In The Flow With Seima

I’m thrilled to finally be able to share Seima Magazine, which I worked on earlier this year. Seima is an Adelaide-based bathroom, kitchen and laundry product company, supplying builders and renovators around Australia with innovative and beautiful products.

They’re one of South Australia’s quiet success stories. Since they started around 14 years ago, they’ve carved out a niche in a tight market and continue to go from strength to strength. You can’t visit their Adelaide office and not be impressed by their genuine love for what they do and the efficiency with how they do it.

They like to think outside the box, so rather than produce just another catalogue, they decided to create a publication that also celebrated likeminded emerging creatives. They called me in to profile those creatives.

Seima mag cover.png

The profiles had to fit Seima’s brand archetypes and also focus on people whose approach to their work aligned with their brand: passionate, committed to their vision, and being ‘in the flow’ even when things get challenging.

We chose ceramicist Guy Ringwood, furniture designer Andrew Eden, Africola restaurant manager Nikki Friedli, winemaker Brad Cameron of Camwell Wines and slow fashion Weft Textile’s designer Samia Fisher.

Each of them are making their mark on their profession without compromising their vision while adapting to challenges and opportunities. It was a privilege to see into their worlds and tell their stories.

Seima Group

You can read it online here:

Photography by Andre Castellucci. Design by Seima graphic designer Keri Taplin.

>> If you know of any Aussie-based creative types who might fit the bill, let me know and we might get to feature them in the next issue. 

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